BuzzFeed is where Smith worked as Peretti’s editor in chief for eight years. In the book, a postmortem of the mid-aughts digital-media revolution, we follow Peretti from his origins as a Huffington Post cofounder famous for a viral 2001 stunt-email to Nike, to his rise at BuzzFeed as one of the towering CEOs of the digital age. ( Nick Denton too, but more on that later.) I’d schlepped out there to gab with Smith about his new book, Traffic, out now from Penguin Press, in which his former boss Jonah Peretti lands at the center of the narrative.
It was Friday, April 14, when I drove out to Smith’s place in Brooklyn, where he lives in a neighborhood that feels like you’re in some leafy suburb, full of picturesque Victorian homes.
Maybe I should have waited a week to interview Ben Smith.
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